Marketing is the business of promoting and selling products and services. When planning and designing a marketing plan for your business, there are several ways and strategies that can be applied. For any business, effective marketing is very important and essential. So, here I would like to compare two different approaches to marketing, that is, Traditional Marketing and Social Media Marketing.
Traditional marketing is using media such as Newspapers, TV commercials, Radio Stations, Mailers & Leaflets. However, things have been replaced recently with the new and upcoming technologies, Social Media. Social media is practically incorporated into every aspect of our lives. With internet, everyone can now start their own Blogs (Newspapers), TV Channels (YouTube), Radio Stations (Podcasts), SMS broadcasting (Twitter) & Business Networking (Facebook).
Social media marketing involves low cost as compared to traditional way of marketing. People often tend to ignore advertisements on TV, Radio, and Newspapers etc. However, on social media, people have the power to choose what to read, what to watch, and what to listen to & who to communicate to at their own leisure time.
So, social media marketing is really Social + Media + Marketing. First, you form a social circle, then you get to choose which media to use to engage or acquire the customers and then create or plan an appropriate marketing strategy to reach the entire social circle and groups.
CONCLUSION
While traditional marketing is still capable, it is still not effective as social media marketing. The ideal marketing plan or strategy should incorporate both social media and traditional marketing to acquire as many potential customers as possible
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